Consumers Changing Attitude on Renewables: Hamilton

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June 17 (Bloomberg) -- Jerry Hamilton, director of renewables and energy solutions at Rexel, talks with Olivia Sterns about the evolution of renewable energy in Europe and changes in customer attitudes toward the alternative energy sources. He speaks on Bloomberg Television’s “The Pulse.”

Renewable energy supplies.

What is the problem?

It is education and making sure that people realize this is within their grasp.

New energy is within everybody's power.

It is moving from understanding energy to doing something bout it.

How are you trying to change understanding?

Changing their understanding that they can use it.

We've seen some great growth.

It changes people's minds when they for the first time understand that having electricity generated on their own building and being able to use it changes their mind set.

My own family is able to understand and enjoy it in involved in the changing world of energy.

People have to see that it actually works.

The criticism of solar is that it is expensive and inefficient.

That is the general concept.

Don't have your head in the sand.

It is able to be involved . it is the right thing to do.

It is not right for everybody.

But if you have the right roof and you can generate electricity, why would you not do it?

Why would you not make your home or business more efficient in the long run?

If they start generating electricity and have the right roof, they'll be better equipped for the future.

Last week tesla announced they are going to install supercharger networks in england.

It is range anxiety.

It is within our power of the journeys that we use.

Tesla is the high-end of the electric vehicle market.

Bmw just brought theirs out as well.

Range anxiety, the fear you're going to run out of juice.

Let's get a quick review of what is going to come in the next hour.

The first word is up next.

We will be talking about men's fashion.

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This text has been automatically generated. It may not be 100% accurate.

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