Companies Need to Get Off the Teleprompter: Smith

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Jan. 7 (Bloomberg) -- Allen Adamson, managing director at Landor Associates and Henley Smith, CIO at Commonwealth Asset Management, discuss how companies get their message to consumers on Bloomberg Television’s “Bloomberg Surveillance.”

Sophisticated.

They can smell someone who is not authentically behind a brand.

Blackberry did alicia keys.

That did not help.

Today is more about the product unless about the fluff.

Ces since 1967, i am sort of ces 'd out.

The consumer is dramatically more informed.

They can smell of authenticity from a mile away.

If someone gets up and read some lines -- it is hilarious because the samsung back was the host after he left, he was like, let's give it up for michael bay.

The audience was like, ok.

I think it is time to gaddafi teleprompter.

In this instant world of information, i think people can since passion and people want passion.

I talked about the twitter vigilantes in 2013, but there has always been bond vigilantes.

This whole process we went through from qe1 till now, now everyone knows exactly what it is because of a youtube video.

A much more informed public.

When you can say something like qe3 and they know what you're talking about.

I have an idea.

At least they have an idea of what you're talking about.

Hindley smith and i are the only two people that watched the youtube video.

I had to learn somehow.

Grouping he would say qe4. jetblue plans to resume flights in new york and boston at ports at 10:00 this morning.

The airline shutdown the service late yesterday to try to cope with delays sparked by the weather rather than try to wrangle with it.

Airlines have already canceled more than 1400 flights today due to the cold and snow according to research firm flightaware.

Workers at gm, ford, and chrysler likely to seek record profit-sharing checks.

Ford workers could see a $600 boost.

The increase in profit-sharing comes as all three automakers

This text has been automatically generated. It may not be 100% accurate.

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