Breaking Down the Changes to Facebook and Google

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Jan. 10 (Bloomberg) –- Adroll President & Co-Founder Adam Berke and Bloomberg’s Ari Levy and Sarah Frier discuss the new features coming to Facebook Ads and Google’s Gmail with Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Company here.

What has changed on facebook?

Few people understand what has happened.

Let me explain.

It is not that you will see " emily chang like this brand." that will still direct you to ads.

But now the advertisers have to determine the content for ads.

They cannot take a post that you have created and turn it into an ad.

Your comments will not show up in ads, but your pictures to low?

-- still will?

If you check in somewhere, if you like something, if you take some kind of action, facebook can use that out of context.

That will be on all of their ads.

This has been going on since monday 11. users have not like that since the beginning.

It sounds like they are doing this because of privacy, but adam, you do not think so.

It is part of a broader shift for facebook.

They are reorganizing their products around performance, campaigns that drive action off of facebook.

Purchasers may happen -- or judges that may happen on the site -- this is more of an overall reconfiguring of facebook.

Are they trying to spin it?

I do not think that their message specifically has been to say that we are doing this is typically in reaction to user outcry.

It was innovation -- innovative, and it pushed the boundary when it came out, and there was negative user reaction, but i do not think they are changing it because of that.

With this is mean in a broader context?

It is possible that these ads were not performing well for them.

Do you know?

I think advertisers care more about driving traffic to their website.

They do not care as much about declaring likes.

It was not particularly useful.

Quentin the story for facebook is engagement and monetization.

We know that with a company like google, the monetization is straightforward.

Users for something and you have intent.

Facebook does not have that intent.

They're constantly trying to figure it out.

What can we do to understand and 10 when a user is doing something on the site?

How do we get into interactive something?

They are trying to figure this out of facebook.

What ads make sense on this site?

Let's talk about google and intent.

When google plus first came out, it seemed like a big reaction to facebook.

Now if you have a google plus account, anybody in the world was also google plus can e-mail you, even if they do not have your e-mail address.

They will only see your e-mail address if you actually respond to them.

You can opt out of it.

And i have.

But not everybody is going to be aware of this and know how to do it.

They just sent an e-mail this morning.

Doesn't that seem like they are trying to force google plus on everybody else?

Glad it seems to me like google plus is a product that they will make succeed regardless of how badly it fails.

Regardless of how much people do not want to use it, they will make people use it.

It is showing up on every google service.

Can you have a gmail account and not be on google plus?

I do not know that.

I am not sure about it.

I will take a contrary view.

We think of google plus as a social network.

This new feature is not particularly unusual.

You can send anybody who has a facebook account a facebook message also.

You can send anybody -- you don't have to be friends with them first?

You can send a request with a message in it.

If we are thinking of google plus as a social network, -- you do not think it is that bad?

It exists everywhere else.

How does google make money?

They make money from search.

They have struggled to make money with other mechanisms.

If search is no longer the center of our internet universe, as we start doing things on tv and more sites become landing pages, google has to become more and more a part of the fabric of everything you do online.

That is why they're are pushing you into google products.

They just need to be -- a spout is the fabric of what you do on social.

Google wants to be part of that.

What do you think?

They are trying to serve up content to you that will be relevant to your search results.

They want the user experience -- that is the benevolent view.

That's when i search on google, it will say results from google plus.

But it is related to who i have been chatting with a chicha.

She chatted hangouts for them.

They have given everything that's google plus layer.

He -- you are using google plus, and you have no idea that you are.

I do not think they care people go to the actual service.

What makes this different than somebody e-mailing me via facebook is that it actually want to engage with them and response, i have to reveal my e- mail.

Not necessarily.

I think if you respond, it shows your e-mail address.

That might be.

If you respond to them on linkedin, it they would not necessarily see your e-mail address.

But you would be connected to the person and they can e-mail you again.

There could be a one degree separation.

We will see where this goes.

Some people like google plus.

It was forced upon us.

This text has been automatically generated. It may not be 100% accurate.

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