Can Yahoo's Mayer Revitalize Flickr?

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Aug. 26 (Bloomberg) -- Laura Weidman Powers, former VP at Border Stylo, and Caterina Fake, co-founder of Flickr, discuss the underrepresentation of women in tech and Yahoo's purchase of Flickr. They speak with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Of flickr and find ry, and we are talking about the underrepresentation of minorities and women in technology.

You mentioned that code 2040 fellows or women.

Which is incredible.

We haven't even touched on the subject of women.

Why are women underrepresented tech at the higher levels?

This is something we have been debating all year long with marissa mayer and sheryl sandberg and the issues floating out there.

I work in the startup world and it's very dependent on venture capital for its funding and viability.

One of the things you will notice is most venture capitalists are men.

When there's a lot of money at stake and investments are going into startups, even venture capitalist who are risk takers and you have to be in technology investment, they tend to invest in people that are most similar to them.

In some ways, one of the issues confronting women in technology is that investment is very difficult to get.

So there is that.

I'm a company founder myself, so i have seen this firsthand.

Have you had your own experience where you thought if i was a man this would be easier?

Definitely.

You definitely see you would not have to prove yourself as hard and you would be more accepted into the fold.

Breezing through all of those areas, the smart companies and progressive companies that are most interested in innovation all our -- are already doing that.

Some companies want to back more women and want women at the top of our companies, do you think you're not looking hard enough?

One of the things i mentioned earlier is you tend to recruit out of the social networks that already exist.

You have to go outside the social network.

Code 2040 is a way to break out of this bubble you are in.

If you really make it a i-40, if you understand your company will be better with a more diverse population in your company, you will go out of your way to think that an smart companies do that.

What is your goal?

Where is this going?

Our goal is to erase the race gap in technology.

We want to be proportionally represented in all areas.

From our first-class working full time as developers in the tech industry to those who have finished, a bunch of them have full-time offers to come back and return.

The rest are having conversations with their mentors from the summer.

We put a heavy emphasis on them breaking into the inside silicon valley network for exactly the reasons katerina is talking about.

That is one of the things -- they've been curious about meeting people with this experience or that experience and until then, they never had the opportunity.

Because you are so well known for your involvement with flickr, what do you think about the changes marissa mayer has made, given that flickr is a company that struggled under previous yahoo leadership?

I'm very enthusiastic about her tenure at yahoo.

Yahoo also had another female ceo recently, but she had a very different dna, i think.

She was an earlier generation, her experience was at autodesk.

Marissa's experiences in consumer.

A strong experience in mobile and consumer and consumer internet with google.

So i think the dna is right end of the ceos that have been there, i think she's the best.

Do you think all of these companies that she is reading on , that the same mistakes will he made?

Has she learned from the same mistakes of higher ceos?

Ask -- i was a startup founder brought in asset acquisition and it's a difficult boss is to match grade some of them work, some of them don't. it's a matter of the parent company adapting itself to the new people.

Some very -- the people are going to be different and have a different culture.

It wasn't developed in accommodating that and making sure you are learning from the new companies and not imposing your culture on the new company is a very important part of it.

How do you feel about where flickr is today and this idea of it becoming a daily habit?

From my perspective, it's a social product.

The most important thing about the evolution of flickr is that it includes the people, that there are conversations and you have communication in contact with all of the people involved with submitting their work.

So as long as they are told, the community is thriving and the people behind it, not the images.

The most important part are the people creating the images and stories they are telling.

Do you have any advice to marissa and a fellow woman ceo?

I feel like the concentration, something yahoo was very strong and always.

When we were looking at potential acquisitions, we talked to google and yahoo and we went with yahoo because it had so much experience in social networks come a community, and the social aspects of the internet.

This was before the ascendant rise of facebook.

This text has been automatically generated. It may not be 100% accurate.

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