Can Twitter Save Traditional Broadcasters?

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August 6 (Bloomberg) -- Internet Investor and Entrepreneur Michael Scissions discusses Twitter's impact on TV show ratings with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Our internet investor who has helped businesses with social media strategies and he is with us from new york.

Michael, how big of a deal is this nielsen study?

I think it is a big deal.

But how big will it be for advertisers or the public at-large?

For nielsen and twitter it is an opportunity to get in bed and work together and tackle the changing trends of the word.

People viewing content new ways similar to what jon said about what is happening with cbs and time warner.

A lot of the issues, but different.

Needless sen being forced to measure consumers in new places.

In terms of revolutionizing a model i would not say it is revolutionary but we expect to see it be a new source to help to measure the effectiveness of television and what shows are working but won't tell advertisers anything they don't know in terms of which shows are popular and which are not.

How would you say it compares to facebook and television that came out last week?

I think we know something may be happening.

We know facebook is a partner with nielsen and twitter is a partner with nielsen.

The fact that studies are coming out supporting facebook and twitter being great for television advertising does not seen overtly surprise to me.

I think it is a tag team effort to show the connection between the new emerging platforms and television.

But it is not looking at data saying twitter is changing human behavior.

It is simply saying that there is a connection point and similarly for facebook.

I think there is a long way to go to really understand is twitter or facebook bringing in something new or simply referring behavior we already see in the real world where people are talking about a big brother on the workplace but does it really matter where they are talking about it and will it really change the fundamental ratings.

Can twitter save the traditional broadcast networks?

I think there is hype and propaganda that twitter will save the broadcast network.

All twitter is is a representation of what is happening in the real world.

You can talk about what is happening on television, hulu, spotify.

I don't think twitter will save traditional broadcast employ the moves we are seeing around twitter able to help syndicate and move people to new locations faster, i think it will accelerate some of the

This text has been automatically generated. It may not be 100% accurate.

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