Can the iPhone 5C Win Over Chinese Consumers?

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Sept. 20 (Bloomberg) -- Shaun Rein, managing director at China Market Research Group, discusses the release of Apple's new iPhones in China with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

We have heard about lines in china.

What was the story there today?

Great to be here.

I went to ifc to look at the apple store.

That is one the most profitable apple stores in the world per square footage.

When i went in there there were about two dozen people waiting in line.

They were not a lot of hype, not a lot of frenzy.

A fact, there were more people waiting for lunch at a japanese restaurant.

Part of this is because unlike in new york and the rest of the u.s., the consumers were able to book the iphone online rather than going to the store to pick one up because they did not want to have the same rioting they had a couple of years ago like in the video.

You actually do not carry an iphone.

You carry a death -- a samsung device because it is too hard to get the iphone in china.

What do you mean by that?

I carry a samsung because i want to be able to go into a store, touch and feel the product, and buy it right away.

That is how a lot of chinese consumers are.

They want to go to the go outlet or shop online immediately.

With apple, you have to book online, weight -- wait.

That is one of the problems apple has going for it.

That allowed it to be released in china at the same time it's everywhere else in the world.

Chinese consumers have always felt like secondary citizens week of apple would always wait 3-6 months before releasing a new product in china.

The question is, is it too little, too late?

You and i talked about the fact that the iphones are a lot more expensive in china than in the united states.

Something like $860 for an unlocked phone.

Why are not people buying that?

Is it because of the price?

The five c has not gotten a lot of buzz in china so far.

735 u.s. dollars.

It is only 80% more expensive, let's just buy the more expensive.

That's the main thing for china.

They were so popular before because of the must-have brand.

Every body wanted it.

People were not looking for something that was price- sensitive.

Having a cheaper iphone in china really is not the right strategy, apple needs to be focusing more on cooler hardware will stop it with the gold iphone that really sold out in china.

In many ways, apple needs to understand what consumers want before they start to make a profit.

Steve jobs was famous for sale we will tell the consumers what they want.

In this day and age, apple should add just a strategy.

So they would have better capacity when it comes to the gold iphone.

It seems like the gold iphone is selling out everywhere.

What about the software?

Any reaction in china about this new operating system, it is very different?

The ios seven thomas the big concern is fingerprinting technology.

With edward snowden, a lot of people in china and especially at the government levels were concerned.

Why is it that apple is able to get the fingerprints from all of the consumers?

Will they give it to the american government?

They viewed as an issue.

You've seen online and the state owned media.

Cap in going after apple a little bit in the past week saying is it safe?

Is a big concern for all foreign technology companies right now.

Especially apple and fingerprinting technology and cisco.

Will have to wait a few days for the actual numbers.

This text has been automatically generated. It may not be 100% accurate.


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