Can the Digital Music Market Grow?

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Jan. 7 (Bloomberg) –- Clear Channel Chairman & CEO Bob Pittman discusses the future of traditional radio with Jon Erlichman at the Consumer Electronics Show in Las Vegas. (Source: Bloomberg)

You are going to have a biased radio -- answer.

Who has a best position when it comes to ces?

We are here because these are our partners.

They would not have much if there was no programming.

Whether it is the automotive companies or the tv companies, we are all playing together for the mutual good.

Let's develop this together.

If you are going to come out with something new or shiny, you better have the i heart radio logo up there.

What about the idea of this being an auto show masquerading as a tech show?

It turned into -- it used to be video games.

It was tvs.

Or headphones.

This year, it is cars, cars, everywhere.

Sitting in the car, looking at everything they are doing.

The progress they have made in a short period of time.

Get the consumer accustomed to it is great.

For us, we are ready have radio when all of the cars.

A consumer packaged goods company -- it is a great way for us to get a lot more usage.

With respect to i heart radio, you guys are saying -- seeing new partnerships with new auto manufacturers.

There are 278 million cars that have an am/fm radio.

11 million have internet.

25 million have satellite.

Very small compared.

If we can pick two percent or three percent or four percent more, that is great.

We talked to the ceo of pandora.

We have these targeted ads inside the vehicle.

How was the advertising model applied?

One more way we can reach consumers for advertisers.

If i can tell you the kind of person you are, which is really what radio formats are.

Now we are able to extend that to digital.

All of the information we have about the consumer and that is even more powerful.

We can tie directly to social.

Our company has 25 million facebook fans.

Contrast that with pandora with about 6 million were spotify with about 3 million.

We are and where they -- we are in a whole different category.

It is linked now using the online services to supercharge all of these favorite radio stations.

You spent a lot of time in the tv industry.

People love tv.

Tv is america's hobby and radio is america's companion.

Those hobbies are very important.

How we get to them is changing.

I have a 13 and a 15-year-old who view episodes.

The people who make the programming are doing real well, whether it happens to go through broadcast or netflix.

Ryan seacrest has made the headlines because he is backing

This text has been automatically generated. It may not be 100% accurate.

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