Can Google, Apple TV Offerings Secure Content?

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July 18 (Bloomberg) -- Kamran Ansari of Greycroft Partners talks with Trish Regan about the prospect of TV offerings from Google and Apple and the content challenges both companies face. He speaks on Bloomberg Television's "In The Loop."

Honestly, they can do whatever they want, but they will have the same challenges other folks have, that it is hard to give -- to get all the content.

The other issue is you are probably never going to be able to get all of the live sports, which is one of the reasons why people have hung onto their subtractions to cable.

You also have another one out there, apple tv.

Everyone has been waiting for that to go mainstream.

Why is it taking so long?

There are a lot of entanglements.

If you get nbc content, nbc obviously has a relationship with comcast.

Getting warner bros.

Content, there is still the affiliation with time warner cable.

You may not be able to get content from somebody because of other agreements.

And their -- and then there are companies that will take it over anyway.

What is the future with something like aria?

Obviously there is some litigation going on right now with that business.

They feel like they are in the right.

The company that we have is taking different approach approach, allowing subscribers to buy a package from, in their case, dish network.

And then everyone gets paid down the line.

On aero eo, you can get network tv program effectively for free.

Someone from cbs told me it is effectively like stealing content.

That said, network tv was always free the of those rabbit ears for many years.

So we are in a changing environment.

People want to be paid for content.

Do you think google has a shot at this?

They have a shot at it.

They will go out and try to strike these deals.

One of the big things they will struggle with, they probably cannot get everything.

There are probably one or two providers they need to work with them.

And live sports is a major hangup.

Nfl being the biggest between television audience and contracts, but baseball and basketball and hockey as well.

There are contracts in place with contractors that are -- with vendors that are difficult to displace.

This text has been automatically generated. It may not be 100% accurate.

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