Can General Motors Get the Correct Crisis Response?

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April 4 (Bloomberg) -- Bloomberg’s Matthew Townsend examines the General Motors crisis with Trish Regan on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

She is different than other ceos and other companies that we have previously seen.

How so?

The blueprint for responding to a crisis dates back to the tylenol crisis.

The idea was to become as transparent and put out as much information as possible.

Corporate crisis management.

That's what it does to your brand.

You want to be transparent and people want to trust.

They want to trust gm, tylenol, and target.

Basically, what they laid out for us, to assess risk, ss liabilities.

Create a culture where people are not afraid to raise a red flag.

Using the bully pulpit to say this is really important.

The result, it is somewhat more challenging.

The cars that are made, if you're making toys to potentially choke a child, it is a much more simple product.

At the end of the day, you want the company to be able to run something up the food chain.

If someone senior is hearing about it, you're dealing with the situation.

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