Can Coke Fight Obesity By Making Soda a Treat?

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Aug. 1 (Bloomberg) -- Bloomberg Businessweek’s Claire Suddath reports on Coca Cola’s obesity campaign to remake soda as a treat. She speaks on “In The Loop.” (Source: Bloomberg)

The obesity issue, and coca-cola is finally opening up and saying that our dreams are not all that healthy.

They basically have said that they recognize the fact that they have sold them in sizes that are waged to large for people.

They are starting to sell them in smaller sizes.

They've introduced those little mini cans, and they are really pushing the bottles.

The problem for them is a double-edged sword and they are still selling the larger sizes.

Will they give those up?

Know they will not.

-- no, they will not because they seell well.

They are really trying to market this is a trait which they have not done or.

We do to guzzle it as we would water, and they are saying we cannot do it anymore.


Sell billions of cans -- they still have to sell liaison cans and bottles around the world.

That is true.

Their hope is that as more people drink it, just in the smaller sizes, they will make more money.

Do we know what went into their mind in this turnaround?

Over the past decade or so some sales have declined about 20%. this is an ultimate the they are not coming back, that those sort of sales are gone?

I would be surprised if they came back.

Thank you for being with us.

We will bring down the jobs

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