Campari Opens Bottling Plant in U.S.

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Sept. 11 (Bloomberg) -- Bloomberg’s Clementine Fletcher reports on Campari investment in the U.S. including their new strategy with Wild Turkey bourbon. She speaks on Bloomberg Television’s “On The Move.” (Source: Bloomberg)

To do in the u.s. that it couldn't otherwise?

Doesn't sound particularly in psyching -- exciting, but they can pack it all their own things , but more importantly, it can increase the level of innovation.

They are bringing out new product.

Before, they said they would have to go competitive.

They can play their cards closer to the chest now.

What kind of innovation are we talking about?

What are they doing?

The most recent one that they brought out is a thing called wild turkey spice which is a spiced bourbon which is kind of unusual.

A lot of americans enjoy spicy rum and they are trying it with bourbon.

This is the first thing they have done on that lower.

How is the company doing in the u.s.? really well.

There are several things.

They are doing well with campari which is an idiosyncratic route but it is doing very well with the cocktail.

It reminds me of what matters.

It is jin, campari -- gin, campari and murky resto.

-- three strong brand they have their.

Thank you so much.

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