Buffalo Wild Wings Is Heading Overseas

Your next video will start in

Recommended Videos

  • Info

  • Comments


Sept. 5 (Bloomberg) -- Buffalo Wild Wings President and CEO Sally Smith discusses the company's expansion overseas with Betty Liu on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Mcdonald's is getting into your space.

How worried are you?

We think that mcdonald's moving into the wings spaceship is the increasing popularity of wings.

It is great for the consumer and great for us because it highlights our key product.

Our guests come to us for a different dining experience.

They come for the game and that beer and they come for our wings.

We serve them with 16 signature sauces and rubs so it highlights the product.

You are not going to be able to see this but we have a chart i want to roll up that shows the price of chicken wings.

It shows that at the end of 2011, prices had gone up considerably.

Some of the analysts we talked with said that is the mcdonald's effect.

If you see prices spike up a couple of dollars on a mcdonald's news, does that worry you?

We have been dealing with fluctuating prices for more than 30 years.

We sought mcdonald's enter the market and buy up excess wings as wearable as their own.

There -- there's is a frozen wing.

Through most of 2011, we have seen the lowest winning prizes in years and the next year it was the highest.

We have been able to manage cost of sales regardless of where wing prices fluctuate.

We also have less reliance today untraditional wings with boneless wings and a full menu.

It is something we are aware of and working with our suppliers to make sure that we have the best quality wings we possibly can.

You are also expanding your menu.


We have done research with our guests and they love the signature sauce.

They may not want traditional wings that day but they might want boneless wings or a chicken sandwich or hamburgers.

Through guest research, we try to give the guests what they are looking for.

Not to harp on this mcdonald's situation but we spoke to the ceo, don thompson back in july.

He knows he is a target of health-food advocates.

He knows he is a target for the fast food industry.

This is what he said about what people say about mcdonald's chicken and how they don't believe it is real food.

Your chicken -- yes, it is, it is breast meat chicken, whole muscle rest made chicken.

It is in our nuggets as white mates and are grilled chicken products.

Why do you think they get criticized so much for not serving real food?

People don't have the same criticism of your food.

I'm not sure why mcdonald's gets criticized.

I think we really try to serve a quality product.

We talk about serving fresh wings of our wings are never frozen or breaded.

We have that emphasis on quality, the menu descriptions, if you look at the health aspects, we have a lot of healthy items items on our menu like salads and boneless, skinless chicken breasts.

We have something called naked tenders.

That is breast meat.

We try to be conscious of what we are serving to our guests and through research, that's what they tell us.

On a final note, you are expanding in the united states but overseas has been another target where you are opening in the philippines.

Do the tensions in syria give you pause in the middle east?

We will be opening our first location in the middle east probably in the first quarter of 2014 in dubai.

The second location is saudi arabia.

We have to be cognizant of what is happening there but it is also a very vibrant to, may and a lot of people love to go out and eat and they love to watch sports as well.

You have to be aware of what is happening in the world but there is great opportunities when you select the right countries and the right partners.

I think we have found great partners over there.

Thank you for joining us.

Coming up, the new samsung smart watch -- is it a game changer or a gimmick?

This text has been automatically generated. It may not be 100% accurate.


BTV Channel Finder


ZIP is required for U.S. locations

Bloomberg Television in   change