Brooklyn Tailors: Unique Custom Tailoring

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April 17 (Bloomberg) -- Brooklyn Tailors Co-Founder Daniel Lewis and GQ Vice President Chris Mitchell examine custom tailoring with Adam Johnson and Stephanie Ruhle on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

The ballpark of 1400-$1600. and the new generation of man spend that kind of money?

We have something highly more accessible and when you think about tailoring, the influence and the love with guys on the road -- you talk about three or $5,000. i was graduating college and i was at the point in my life or i wanted a great suit, i could not afford that.

You certainly didn't want that -- i had a sense of what i wanted, and i never found it and i was quite frustrated.

And that is how i got behind doing this.

Did you teach yourself to so and to taylor, how do you do this -- tailor, how did you do this?

In the beginning i was going to be a photographer.

I was born out of -- it was born out of frustration as a consumer, there was nowhere to go and at least one decade ago, maybe the summer fences were a little harder to come by than they are now.

I did teach myself and i found it eventually, a taylor i got to work with, and it started as a nights and weekends thing, -- i feel like i am having memory of phillip knight and under armour, people who could not find their products.

Why did you choose daniel?

He is one of the top menswear designers and he is really on the cusp.

The last six or seven years we have done this program, as a publisher i feel i have heard of some of the brands and i have not heard of others.

The next year they are all big names in one way or another.

We had some big brand names coming out of this program.

What distinguishes the guys who make that.

What determines whether or not they make it in the long run is business.

We talked about how important that it is to run your business and we saw important people on the men and women's sides to can be very hot and have -- and be editorial darlings and make that into a sustainable business.

What makes them hot from the editorial standpoint is are they classic enough that they are not a crazy, flash in the pan trend, or are they directional doing something that is differentiated and different.

How do you say -- you keep something very unique and sell enough to be sustainable?

The custom business is by nature ethical to scale.

-- by nature difficult to scale.

Our plan is not necessarily to grow until we are no father there -- we want to grow.

I want to be ralph lauren.

You don't want to do that?

I think i would want to be that.

Yes, it would be great, but it is not necessarily the business model we have set ourselves up to be.

We sell to barney's and across the country, internationally.

That part of the business is scalable, and is scale.

You want a customer -- they will have to make the appointment to come see me and only me, and go to brooklyn.

You have the customer side of the business, you also have the author access business.

What i think is interesting about what you do so well, it is not that they are just good taylors.

A lot of guys who say they care about fashion, and have some relic in their closet that they had made in hong kong, and they have to pick up the fabric or this is made terribly, and they made the wrong choices and this is cut like a fridge.

It may even be tailored well, but we are not all fashion writers.

What we are trusting with brooklyn taylors -- what brooklyn taylors had is there taste.

You aren't choosing the lapel length, and the lighting, and what we buy into this and gq, why we love brooklyn taylors is not -- brooklyn tailors is not just their suit.

If i go to get a fitted suit from you, what will set this apart?

I think we have our particular aspect, this is sort of trying to bridge -- create a bridge between the very old world classic techniques and fabrics, and updated for a younger, modern -- make me look nice and lean, low?

Junk in the trunk is the right thing.

I think that this is fashionable.

Who inspires you, and what inspires you?

My inspiration comes more from outside the fashion world.

I think that is part of why we have sort of filled our demographic in that -- i was an art major, i was playing in a band and most of my friends are from that world.

And these guys have great taste.

But they don't have $4000 for a suit, or follow the runway, and they're looking for clothing that doesn't overpower, the interesting things they have as individuals.

This is at the core of what are asked that it is about.

There is a minimalism and this is not about flash or looking awesome.

And let's just say, suits are cool.

One of the biggest thing we have is tailoring is cool.

A tailored suit is the thing you have to wear to the office.

But now, suits are the things that a guy wears when he does not have to wear a suit.

Ties are something guys wear when they go out on a friday night.

I think if you go back a couple of generations, the uniform was an obligation so naturally this is not fun to wear.

I think that is what led to the cuts being so bad.

I just want this to be cheap, whatever it is.

Now, it is exciting.

We get guys that are in their early 20's, that want to have a suit.


You know what is not cool to

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