Why Khaki King Bonobos Launched a Woman's Line

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Feb. 4 (Bloomberg) –- Bonobos Co-Founder & CEO Andy Dunn discusses launching a new women’s clothing website AYR.com with Trish Regan and Adam Johnson on Bloomberg Television’s “Street Smart.” (Source: Bloomberg)

Later.

How does this line look?

Today we launch ayr, all year round.

Pieces you can wear with versatility.

An amazing pair of jeans with 30% stretch.

We are hearing amazing things from the women who are wearing it.

Kashmir sweaters, all caps letters.

Essential pieces that you want to last for years.

The one challenging thing about jeans is that you need to try them on.

You might try on 50 pairs before you find that one that really works.

How does a woman who is shopping for jeans a few manage that?

Our whole company is bought on the idea that based on the idea that you can't build trust and fit on online -- you can build trust and fit online.

We have free shipping.

You have great energetic and empathetic service.

Moreover, we have policies built around free shipping and great returns.

You can take a chance on this.

The world has changed and e-commerce is moving from something on the margins to the core of how we think about brands.

Whether it is trish buying the new brand, or me by bonobos, and i am not sure my thighs, you will send me three or four that i can try on?

You got it.

Bonobos is now in year six.

We have these revolutionary shops that are personalized fitting rooms where you can try stuff on.

With ayr, we could see something like that coming.

All we want to the brand.

A lot of women, when it comes to close, they want to go to the store.

They want to walk out with the purchase.

If you have gone through all the trouble of going shopping, you want that instant gratification.

You want to wear it out.

I find the you would say it.

-- i knew you would say that.

Is there a difference between how men and women shop?

There is a difference.

Men-women browse.

You cannot build a great -- manhunt -- men hunt and women browse.

We know about penetration of e-commerce.

We know how busy women are.

My sister was just in town which is a three-year-old girl.

She is starting her own kids brand.

Women are busier than i have ever been.

You do not want to spend your whole saturday shopping for eight hours.

For a woman who is traveling and working a lot, juggling a family and personal life, we think that ayr can be an awesome answer.

Fingers crossed.

I will have to check it out.

Coming up everyone, we are

This text has been automatically generated. It may not be 100% accurate.

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