What Bing Gordon Thinks of Mark Pincus, Amazon

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Dec. 11 (Bloomberg) -- Bing Gordon, co-founder and CEO Emeritus of Electronic Arts, discusses Kleiner Perkins' new mentorship program, his views on Zynga's Mark Pincus and Amazon's focus on drone technology. He speaks with Jon Erlichman on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

I am concerned about the level of innovation in life.

I have a high filter for cool.

We are the florence of the modern economy here.

There are untold emotional creative and economic rewards for doing cool really well.

I do not think this is a fix-it.

We see that when people get something 90% right, it is not nearly as valuable as 100% right stop -- right.

You are looking at people like steve jobs.

Are not enough people following in his footsteps?

There are a lot of people inspired by steve jobs.

One man said that steve jobs pushed for the last 10%. he landed on that 10%. he said that they thought they were done, but steve jobs would go for insanely great.

A push for that last bit.

You look around, and you can see people like tony fidel and others who are channeling his example daily.

Obviously you have spent a lot of your time over the last few years helping to build the business of zynga.

You have shared this tidbit about the knowledge learned from mark pincus.

Can you elaborate on that?

More broadly speaking, we all look for mentors.

Sometimes you are lucky enough to have a mentor who will let you sit on his or her knee and tell stories and talking detail.

I think that was like me and david ogilvy.

It is a remote mentor relationship.

Mark pincus, when he worked in malone's organization, he could see from a distance the information the way malone would use math to get right to the heart of value creation and the media business.

Pincus has the extraordinary ability to use math to see inconsistencies and possibilities in this new media ecosystem.

Product innovation is needed that young companies.

It is needed at large companies.

Microsoft is obviously looking for its next ceo.

On the themes that you are talking about, how important is that this vision that microsoft makes on who it ceo will be in terms of the future?

Is at least important fast as important as general motors.

Congratulations to them.

Not only is it the former head of product, but it is also a female.

I grew up in detroit.

Those two backgrounds for a ceo of general motors was inconceivable when i was growing up there.

Talking about amazon, you have sat on its board.

Jeff bezos is getting a lot of attention for his future focused on drones.

The ebay ceo told emily chang recently that is a long-term fantasy.

Obviously people who are thinking of the future are going to be dealing with critics in the short term.

What do you make of all of that?

The best way to predict the future is to invent it.

The culture of amazon is very much about invention.

The most -- most inventions start out seeming foolish or impossible.

We circle back to steve jobs, and he said, stay hungry, stay foolish.

I want to look at one particular product story.

We are talking about product innovation here.

Intel spends all this money to develop a tv project only two were ordered lee be looking at a buyer for it.

What do you make of that?

The book "the innovator cost dilemma" makes it clear that it is hard for incumbents to do this kind of innovation.

It is never a surprise when an incumbent fails at discontinuous innovation.

The surprise is when they pull it off.

When microsoft pulled off xbox and xbox live.

Or when amazon pulls off kindle.

Or frankly, when apple.

The ipod.

That was bing gordon would

This text has been automatically generated. It may not be 100% accurate.

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