Why Buffett Puts Berkshire Name on Realty Business

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Jan. 7 (Bloomberg) -- Berkshire Hathaway’s foray into the home-brokerage arena 14 years ago was almost an afterthought. Today, Warren Buffett’s company is staking its name on the business. Bloomberg's Noah Buhayar reports on Bloomberg Television's "In The Loop." (Source: Bloomberg)

Rarely puts the berkshire name on one of them.

He is doing it this time around.

It is somewhat of a novelty.

By and large, the consumer brand companies berkshire has in his portfolio had great consumer grant -- brand before he bought them.

What happened here is somewhat different.

His home service business, he bought a franchise network.

They had this issue.

They did not want to have the real living name on all of these signs going up in front of houses.

They decide to introduce their own brand.

And the guys who run home services asked buffett if he could use the berkshire name.

Most people in this country no buffett's name.

We do not know berkshire.

When i spoke with some brokers in new jersey and the princeton area, you would be surprised.

They are excited about this.

As they have conversations with clients, they can bring up buffett and berkshire and it is a way for them to steer the conversation for what is a large financial transaction to one of the most successful investors of all time.

Buffett made one of his wrong calls on housing back in 2011. he thought we would have a rebound in 12 months and we did not see that.

We do now but not then.

Right.

It took longer than he expected.

The other point that should be made is that housing is slowly coming back.

If you speak with ron, he will say that kind of trend is showing up.

The direct and -- that direction might not up in wrong.

As -- it raises the story, although it is hard to imagine berkshire or dairy queen being named.

I do not know if this is the start of a trend.

The big point is we are talking about thousands of people potentially out there who will be trading on this name.

That is, in many ways, a first.

Great -- great to have you.

The chinese automaker backed by buffett appears to be setting its sights -- the company said -- joining us is our expert, auto editor jamie butters.

This is not worse time.

They have attempted to try to push to the u.s.. they didn't a few years ago so why now?

Why not.

They are saying it is next year.

They keep trying.

They were saying 2010 m in thousand 11 and in 2012. they mated to the u.s. selling

This text has been automatically generated. It may not be 100% accurate.

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