Bentley's SUV: How Much, How Many, How Cool Is It?

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Oct. 10 (Bloomberg) –- Bentley Motors COO Christophe Georges discusses why Bentley is developing an SUV and the road ahead for the company. He speaks with Erik Schatzker on Bloomberg Television's "Market Makers." (Source: Bloomberg)

The american market in terms of the economy is the most formidable.

It is the biggest in the world.

Why are you developing an suv?

Why not.

We have conducted extensive research.

Our customers own 3, 4, 6 cars.

They are asking us, why don't you now me to move out of my suv?

They have been asking for it for a long time.

As -- is the suv going to be as important to bentley as the cheyenne and the porsche?

It is part of our family.

Relatively speaking, the suv will continue to sustain a dominant position.

If porsche chey -- cayenne in a year, how many bentley suvs can you sell?

We want to say 3000 cars a year on average.

How long before bentley sells a hygiene -- a hybrid or an electric plug-in?

We are working on that for the future.

One needs to be pretty wealthy to buy a bentley.

It is not a cheap car.

Is any quality good for your business?

Inequality?

Is a good for your business?

The more wealthy people they are are, they are good for business -- there are, they are good for your business.

11 million people having more than $1 million in cash immediately available to be spent outside of the states.

People can access our cars.

The market potential is there.

Being comfortable to award in a way that is visible.

The chief operating officer

This text has been automatically generated. It may not be 100% accurate.

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