Atavist CEO on E-Book Partnership With Brightline

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Sept. 20 (Bloomberg) -- Evan Ratliff, co-founder and chief executive officer of Atavist Inc., talks about the company's partnership with Brightline, a venture which will attempt to challenge Amazon.com Inc. in the digital book market. IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in the project which is expected to release fiction and non-fiction titles by mid-2013. Ratliff speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg Television's "Market Makers." (Source: Bloomberg)

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