AskMD: The New Health App Dr. Oz Is Backing

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Dec. 10 (Bloomberg) -- Jeff Arnold, chairman and CEO of Sharecare, explains why he is launching a new health app. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Now in the studio.

I have used web m.d. many times over the years.

Why do we need something more?

I was out of health care for a few years and i met dr.

Oz.

he said if you could start web m.d. over, how would you do it?

I looked back and i didn't feel like it had been involved -- it had evolved with all of the new enabling technologies.

What more does it need?

I think health care needs to be more social, more mobile, more local.

There needs to be platforms that bring these other brands into one place.

There needs to be a platform that inspires digital caregiving.

Instead of being one web m.d., your doctor, your dentist, your trainer, yourself could be your own web m.d.. working with dr.

Oz, that is what we are trying to achieve.

How does it work?

It's a mobile app, you launch it and tell it your symptom.

You can talk or type it in.

It presents you a smart western air.

It gives you question she wouldn't even think to ask yourself.

-- it presents you a smart questionnaire.

It is back with serious science, with the idea of how do you put a doctor's examining room into your smart phone?

What about the risks of self- diagnosis and misdiagnosis?

Now that all of this information is available online, people read stuff and think that's what i have.

And maybe they don't. that's a great point.

There is over a billion searches every month for health information.

But even because it's broad- based, i might type in the term heart and get the band before i get the anatomy.

There's a lot of information on the web and content is not up dated.

One of the goals is to use a questionnaire, and take the medical literature that has been written, put it into a database and do pattern recognition so you can create guided search.

Let me ask you questions you would not think to ask yourself.

Based on the medical literature, here is probably what you have.

That diagnosis hopefully better prepares you for your time with the doctor.

You are not a shareholder in web m.d. anymore.

Why would you want to create something that competes with the company you created?

That's a good question and it's a hard one.

I did a company that i sold to discovery channel and went to work for discovery channel.

While i was there, i met dr.

Oz.

he was just launching his television show and he was really interested in how he could extend the conversation after 60 minutes into people's homes.

Realizing once he started the conversation, it wasn't going to and when the show ended.

We look back out on the web and i felt there was a big unmet need out there.

We are in an interesting time when we are going from sick care to well care and going from a health care system to a system of health and wellness.

I think it's a great time to be in health care information technology to help make that a reality.

We are seeing a lot of traditional consumer tech investors he come interested in health care technology.

Where do you see this field going?

If you look at our investors, which we have raised $100 million, its media investors.

Hospital systems for lead community health or trinity or people in san francisco ike eric schmidt or the gentleman who just bought the sacramento kings.

The big scene and why i think everybody is so interested is patient engagement.

Consumers are really starting to take an interest in their health care.

Jeff arnold, thank you for stopping by.

We will have more on the show

This text has been automatically generated. It may not be 100% accurate.

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