Are E-Cigarettes Safer Than Regular Cigarettes?

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Sept. 25 (Bloomberg) -- V2 Cigs CEO Andries Verleur explains why he thinks e-cigarettes are better than regular cigarettes. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Let's begin with the fda.

Do you expect them to offer a ruling by october 31? our legal advisors so far, we are sort of on the fence so far.

I think it is more likely you would see regulation announced in the first quarter only because we are heading up against the holiday season.

There is pressure.

Attorney generals as well as legislators will move in that direction.

If i had to guess, probably first quarter.

How do you respond to that using an electronic cigarette is just as dangerous as using a tobacco cigarette?

The key to the elect tronic cigarette is what is not contained in the electronic cigarette.

It is the absence of combustion, absence of fire.

When he have no fire, combustion here did you have no smoke, carbon monoxide, tariq.

That is the real difference.

It still delivers nicotine, correct?

It does.

We had nicotine products, as well as non--- nicotine products.

-- non-nicotine products.

You have to understand the difference.

There are over 400 different chemicals, many of which accelerate the process of nicotine.

An electronic cigarette we are delivering food flavoring, a base, and nicotine.

What kind of market do you have right now for electronic cigarette?

I noticed you have a big online business.

Give us specifics.

Our company has a little over one million u.s. customers.

They are a very vocal in dedicated group.

That is one reason we believe from a regulatory perspective that the product is not going anywhere.

We welcome regulation.

We believe regulation is necessary.

To understand the market, you have to undress and right now it is a highly segmented marketplace.

There are over four hundred players.

Unfortunately a lot of them are not vertically integrated.

It is really the only top 15-20 companies that are involved in the process.

With that said, lots the company stick a logo on a foreign manufacture product with no standards.

The field, especially at the top of the industry am at that regulation is needed.

We advocate any regulation that does not stifle accessibility.

How do you make sure your products are not accessible by minors?

There are a number of ways.

First and foremost i'm a week and focus on the online piece.

Our company is currently available in over 20,000 stork locations.

We are expanding to over 45,000 by the end of the year.

In the retail marketplace, it is harder to control it.

Your everyday clerk operating at your local convenience store does not necessarily know, or you cannot rely upon them to cart every single individual that walks through the door.

However, we make it a mandate that these products are for people of legal age.

On the online environment, we have a greater system of control.

What we are able to do is cross reference.

They actually have to call into a call center and asked various

This text has been automatically generated. It may not be 100% accurate.

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