Are Architects Biggest Proponents of Solar Energy?

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July 23 (Bloomberg) -- Bloomberg senior markets correspondent Julie Hyman explains how architects are leading the way on solar energy as they integrate green energy designs into their buildings. She speaks on Bloomberg Television's "In The Loop."

It is big and growing and being driven by architects.

There are famous ones involved.

It is also going into a very prominent buildings like the stadiums being used in the world cup in 2014 in brazil.

This is something getting bigger.

It could actually grow to $7.5 billion by 2015 from $2.1 billion today.

If you break it down, you are talking about solar glass as part of the $4.2 billion wall of solar sales and solar tiles and shingles and about $1.5 billion.

They are different components that would go into the structure of a building or a residence.

Give me the challenges to integrating solar technology into these buildings?

From a design perspective, you have to figure out how the cabling will get their and the technical of installing this and the different weights to maintain the solar panels.

There is also the cost.

These products are still at least 10% more expensive than traditional solar panels.

Is much cheaper to install a conventional solar panel on a roof.

There are design issues as well as cost issues.

We talked before -- you are talking about adding those features into building materials that there is also the solar panel market.

Some people attack on afterwards.

This is building and photovoltaics.

The solar panel prices have fallen by 90% since 2008. we have seen a number of companies go into bankruptcy but as demand increases and as you see these new products, these companies could charge a premium for the products and it could help some of them and we could see perhaps fewer bankruptcies in going forward.

Thank you.

Let's turn to the markets.

It is the all consuming

This text has been automatically generated. It may not be 100% accurate.


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