Apple's New Retail Hire: Big Changes to Come?

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Oct. 15 (Bloomberg) -- Bloomberg senior West Coast correspondent Jon Erlichman and Gilbert Harrison, chairman & founder at Financo, look at what former Burberry CEO Angela Ahrendts brings to Apple as senior VP of retail and online sales and how her luxury background may translate into driving technology sales. They speak on Bloomberg Television’s “In The Loop.”

Head up their retail operation and in a retail search after she was ousted by the apple ceo tim cook.

Jon erlichman joins us from los angeles to talk about this development.

What do you make of this announcement in hiring a real retailer to come in and oversee the operation?

I think it's a great opportunity to talk about the apple retail operation.

Many times we talk about iphones or ipads or what their next big thing will be.

Here is a part of the business that has generated more than $4 billion in revenue in the last quarter alone.

There are now more than 400 apple stores around the globe and that number continues to climb in markets that are so important like chinese markets.

Regardless whether people are buying stuff when they go to the apple stores, and they are buying a lot, there is so much foot traffic going through the apple stores whether it is in new york or la or anywhere around the globe.

What apple said last quarter is that the average store was generating something like 16,000 visitors per week.

It becomes an important part of the branding for apple and that's why apple feels it can go out and get a ceo for this job and why a ceo would potentially consider coming to apple.

She has gone from running her own company to now working for someone else.

It's got to be an attractive proposition for her.

I want to ring in gilbert harrison, focused on the global retailing business.

You know angela very well and have known her for the last 20 years.

Why would she take this job?

She has spent over eight years now transforming burberry after taking it over and brought the business back from the brink and now is she is looking for her next big opportunity.

Certainly, apple provides her with this type of tremendous opportunity.

She has not dealt with hard goods, so to speak, like tech products.

Will that be a big minus for her?

That is a problem.

If she is as good as everybody think she is, she will be absolutely amazing at it.

She knows people.

She knows the customer.

It's a great opportunity for her to come back to the united states.

Why did it take so long for apple to hire someone in that role?

I think it is cultural fit.

That was the issue with the executive who came in and did not last very long and tried to implement some changes and then there was a public apology from the company.

To your last point of what the big appeal here is -- we cannot ignore china.

Apple is eager to double its store count in china over the next couple of years and here is someone who has made her name at burberry through extending the business and the chinese market.

She may have less experts with tech products but she knows such an important market.

Japan as well.

Yes, japan is a big market for them.


She has worked hard in terms of taking over the japanese license.

There is financial implications of it but i think it will be very good for them the same way that china will be.

Thank you so much, guys.

Coming up, another big consumer

This text has been automatically generated. It may not be 100% accurate.


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