Apple iPad With 12.9-Inch Screen Makes Sense: Grobart

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Aug. 27 (Bloomberg) – Bloomberg’s Sam Grobart discusses Apple’s introduction of a larger iPad. He speaks on Bloomberg Television’s “Bloomberg Surveillance.” (Source: Bloomberg)

There is a desire for a diversity of sizes.

In the end, you want to have a product at every spot for all of those small slices of consumers.

You did the iconic article for apple with what i'm right here.

-- it was a great article.

Is this part of the plan?

This doesn't sound like mr.


Many products, but they are premium products.

We are not seeing a lower price strategy, which one year ago, there were wondering, do we have to go there.

That diversity at the upper end makes sense.

Are they cannibalizing their products?

Would you buy a giant ipad?

My kids would drop it.

It is for people who like using a laptop.

Macbook air has been doing well.

Sales have increased last quarter.

Sales of the ipad have gone down, which was surprising.

Perhaps adding a new model at a larger size wood pick up that business along the way.

Haven't you been saying that a tablet is not a laptop?

Am not sure they will pursue the same strategy as microsoft with their surface.

Apple believes in the sanctity of product categories.

A larger tablet does not necessarily replace a laptop.

I want to bring in liz ann sonders.

This is about american entrepreneurial spirit, which we completely misjudged this equity market.

Companies adapt to a

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