Apple Needs Ahrendt’s Retail Experience: Margolis

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Oct. 18 (Bloomberg) -- Jay Margolis, chairman and chief executive officer at Cache, talks with Betty Liu about former Burberry CEO Angela Ahrendts moving over to the tech world at Apple and examines the trend of retail stores opening on Thanksgiving to get an early start on Black Friday. He speaks on Bloomberg Television’s “In The Loop.”

Executive at the reebok, tommy hilfiger, and liz claiborne.

I want to talk about the other retail story, angela arendts, former ceo at burberry taken on at apple to run retail stores.

How big of a deal is this?

I think it is a really big deal.

Going from designer fashion business and going to tack in such a great move for our industry as well.

Angela did such a rate job from a handoff from the woman who turned it around, but she took it to a whole different place.

I have three people who work for me currently who came from burberry, and they work for her -- from mobile him of the total experience.

Look at the power of google's numbers in online right now come up the amount of people buying by mobile, how do you connect it to the fashion show and the in- store experience?

I think she believed that may be more than anybody else in the whole designer brand world.

I think apple needs that.

There are so many complaints right now about the user experience of the new ios, in terms of relating to customers, doing a bad job right now.

I think they need to collaborate.

I think tim cook did not see the total experience the way steve jobs did.

The store experience, product experience, innovation and new nist and how you connected to the consumer.

I think angela could have a lot of power.

Tim cook does not want to be out there talking this up -- is she better at that?

I think she will be.

It is a question now of her role and responsibility in how -- and how she collaborates with the rest of the team.

In the burberry situation, she can control that.

Can she control it at apple and do they need the person?

I think it could be a great hire.

The black friday holiday sales, and the stores that are opening earlier and earlier, macy's saying they will open 8:00 p.m. thanksgiving night.

You hate that.

Running a company, you look at the opportunity to do business and people to come out if you open up a 5:00 in the morning with a day before.

It is so wrong.

I don't do that.

I think people need to spend their thanksgiving -- doesn't make a difference?

It does.

The numbers indicate whoever opens earlier got more business.

Only the consumer can dictate that but they did show up.

I saw lines from targets, cold -- target, kohl's -- why did they open earlier?

I think it became a little more commercial.

Starting now brady -- ready for thanksgiving.

The wednesday before, cyber monday -- there are plenty of days for people to shop.

Isn't also because of the shared now, you have to work so much harder to get the share?

I think everyone wants to be in front of the consumer on a regular basis.

I think this may be one that needs to be regulated, just the competition of who will get the consumer earlier.

Everybody has recognized you've got to get consumer dollars, because there are fewer dollars possibly out there spending.

I agree with what you're saying.

I just don't know if it is the right way to do about it.

Macy's is very powerful.

People will follow.

And they have no choice, also, they will have to follow if somebody as big as macy's does a move like that.

Jay, great to see you.

This text has been automatically generated. It may not be 100% accurate.


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