Apple Introduces the New iPad Air

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Oct. 22 (Bloomberg) -- Apple Senior Vice President of Product Marketing Phil Schiller unveils the new iPad Air at an event in San Francisco. (Source: Bloomberg)

Division.

It all began with this amazing 9.7 multitouch just lay in the incredible power for software.

Over 3.5 years, the team has been on a relentless path of dating get with newer and better versions.

Each delivering further on this incredible vision of mobile computing.

Today we think we have the biggest step yet in delivering the vision that is ipad.

I would really love to show it to you right now.

Thinner, lighter, more powerful than ever before and a credibly excitingly new and so many ways that it deserves a new name.

[applause] we call it "ipad air" it begins with the beautiful 9.7 inch retina display.

You see is a smaller than ever, dramatically so.

You can see the bezel is 34% thinner.

And makes a more comfortable to hold in your hand.

When you look at from the site, you see how amazingly thin it is.

Let's bring in the previous generation next to it.

Dramatically thinner.

The 7.5 millimeters thin.

That is 20% thinner across the entire device.

To make an ipad this then took a huge amount of work over years.

This text has been automatically generated. It may not be 100% accurate.

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