Apple Gives Biometrics Mainstream Boost in iPhones

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Sept. 11 (Bloomberg) -- Bob Stewart, chief product officer at Sonavation, explains biometric recognition as Apple brings it to the mainstream with the new iPhones and looks at how the technology may develop in the future. He speaks on Bloomberg Television's "Market Makers."

Tell us, bob, what does your technology do that we will not see on at least this iphone 5s or 5c and perhaps future iterations of this?

It was the grandfather of biometrics, which was a technology which established most of the standards that are used by the fbi today, and our founder believed that fingerprints were not good enough anymore, so we took a unique approach, where we implemented ultrasound technology to look beyond just the fingerprint and actually identify the end user by looking beneath the skin, so we have a full range of forthcoming fingerprint and fingertip identity scanners that look not just at the surface but actually look at the underlying micro vasculature and the anatomy that makes up the entire fingertip, creating a much higher fidelity i/o metrics.

As many know, the fingerprint scanners today are easily spoofed rubble -- spoof able in many instances.

What are the liabilities, the risks, let's put it that way, with the technology that apple is putting into its own products ? certainly, the risks are that you are putting your i/o metrics onto an edge connected device.

That biometric is being stored.

I know they have put a lot of thought into how to do that, and they are storing that on there by processor -- processor, but at the end of the day, nothing is foolproof.

We have a platform that is always on an always connected.

In the case of an apple device, it is necessary that you put your fingerprint in order to use the device, so it is continuously building that profile, so there is a risk that your entire fingerprint biometric is being stored on this device.

Bob, go bigger.

How does this affect it so biometrics deals with future commerce?

If you watch the video that apple put up themselves, they show very clearly that there is an opportunity, and they demonstrate that when you are making purchases on the apple i store, you swipe your finger across the sense or to authenticate that purchase, and clearly, they have designs to get this, dealing with the typical credit card transactions based that has been the bellwether of consumer transactions to date.

Now that you have this device that you can carry with you and with near field communication and other technologies that enable that communication to happen at the point of sale register, it brings in a very elegant solution for consumers to be able to just swipe their finger, not to mention the fraud reduction that can take place, with credit card companies knowing that it was indeed you who made a purchase at a given point.

What kind of, call eight applications, what kinds of businesses that are going to be enabled by the existence of fingerprint technology on a consumer device, like an iphone?

That is an interesting question.

What kinds of businesses?

I think many different types of businesses, where, you know, you need an out of bandwidth or in bandwidth authentication, that it is actually you at a given point in place.

This can be used in in-home health care.

It can be utilized in access control for getting in and through doors at work.

It can be utilized in connecting you to your car.

I think there is going to be a myriad of opportunities where more security, especially in this day and age in this suspicious day on it becomes a paramount part of our day-to-day interactions with this wireless, mobile device and world that we have become accustomed to.

A lot of people find it scary, but it certainly sounds scary, as well.

This text has been automatically generated. It may not be 100% accurate.

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