New iPhone Debuts: Why Would Anyone Wait in Line?

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Sept. 20 (Bloomberg) -- Bloomberg West Editor-At-Large Cory Johnson sets the scene at the Apple store on Fifth Avenue in New York City as customers continue to line up for today’s release of Apple’s iPhone 5C and 5S. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Different here.

There is a big crowd of people that have shown up in the last hour or two.

I started counting people as i walked around the block and around the block and around the block.

The line goes literally completely around this block.

Probably about 1000 people.

People from all over the place -- i rented to a friend of mine from california who got here at 5:00 and he is still 300 people back.

This crowd helped create this.

Apple helped meet the production demand.

They limit the amount of people to fulfill the demand but some people want the phone early.

I asked a guy online what he was doing.

Why would you get up this early to get a phone?

He said my wife wants the phone.

Happy wife, happy life.

That's an exclusive for cory johnson.

Look, this is the gold.

The gray is a little different.

For a business sampling, this will be the game changer.

This is the cheaper phone, the 5c, that could open up new markets for apple.

Per apple, it is not just about the phone.

Yes, it is their biggest as ms.

And yes, they will do 150 million units in the next year but it is opening up markets for the ipod and ipad and the mac and everything else.

This is what -- why the smaller and cheaper phone will be a big deal.

Cory johnson on 5th avenue.

Happy wife, happy life applies to me as well.

A lesson there.

This text has been automatically generated. It may not be 100% accurate.

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