Apple `Absolutely' Has to Make a TV: Gerber

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Sept. 19 (Bloomberg) -- Ross Gerber, CEO of Gerber Kawasaki Investment Management, discusses what investors want from the next iPhone. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Ross, what do you think about the new phone?

What do you think about ios 7? i have been using ios 7 since i downloaded it yesterday.

I am happy with what they have done.

They have matured the operating system into a whole new level of form functionality.

They have done a beautiful job with the operating system.

When you combine the software with the hardware upgrades, you are talking about the best phone in the market these days.

What they really did was create the best phone in the market.

Apple absolutely has to make a tv.

I have sent tim cook e-mails.

I am so tired of my samsung tv.

If they can control the on-off switch on your television, it will control the entertainment ecosystem.

That is what i am waiting for.

The phone business is much more profitable.

It is a much more lucrative business.

What about management?

I think tim cook is he is a great manager.

That is where his strength was . steve jobs was not the best manager.

Kim was able to get the deal done as far as getting the product -- tim is able to get the deal done as far as being the product done from the concept phase and into the customers hands.

He is not the most exciting person to watch on stage, that is for sure.

I think -- i want to see what happens before the end of the year and what they ultimately do with the ipad.

We will have to leave it there.

This text has been automatically generated. It may not be 100% accurate.

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