Is Amazon Too Late to Join the Smartphone Market?

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June 17 (Bloomberg) -- Mashable's Pete Pachal, Hain Celestial CEO Irwin Simon, SunTrust Robinson Humphrey's Robert Peck and Bloomberg's Cory Johnson preview Amazon's smartphone scheduled to be unveiled tomorrow. They speak with Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Editor-at-large cory johnson.

I have not seen the phone, i have in what you have in on the internet.

I have in people seeing the phone at amazon video and they've a look pretty cool, something they have never seen before.

It is some kind of 3-d technology they are in are braiding but it sounds to mckee to me.

Let's it must be pretty cool given there are a lot of phones out there.

The notion they are too late suggest the winners and losers have already been decided.

I would argue strongly that is not the case.

A lot of the rules not in just technology but commerce are just being written now on how things will work in a world where it is mobile first.

Amazon will have a device that will interact with users and they will be there and they want to be there in a mobile world.

Let me connect to the oracle microfilm.

-- field.

Oracle is requiring payments.

The squirrel operating system the wait staff might use.

That is what oracle is buying here, not just software but hardware.

The amazon phone will be a retail payment and shopping device people will he -- be able to shop on amazon.

They will be able to use to make mobile payments.

To be local, to be mobile, and to be where consumers are at all times.

We are a big supplier at amazon.

They are not too late.

They will he in here with a great device.

You will be able to order your products and groceries.

We have seen iphones and am on.

There are a -- 10 billion mobile phones in the u.s. and the world.

There is a big opportunity.

Never count amazon for being late.

Class it is one to watch.

What do you think it could accomplish?

We always look at what pain point they are solving?

Will make me put down an iphone and get one of these phones.

It is the subsidizing of a wireless plan, easier ordering.

What is it that you cannot currently do with an app or smartphone.

Everything we have in discussing under storefronts, you can do that now with the amazon app and other competing apps.

Whatever they will do with their partnership and at&t is going to be a big deal.

They have already been doing cheap or free data with kindle fire tablets.

If they could extend that deal to a smartphone, that will be big for the u.s.. what do you think the amazon smartphone -- a forward-looking kind of mood -- mentality.

It could do well.

Class they have got their topline growing less than 30%, all of these new devices, the tv, another layer of finale on top of that.

I think it is an opportunity.

Class we will be watching or it.

Thank you very much.

This text has been automatically generated. It may not be 100% accurate.

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