Amazon to Challenge Roku, Apple TV with TV Box

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Feb. 21 (Bloomberg) –- Bloomberg’s Brad Stone and Jon Erlichman report on Amazon releasing a set-top box possibly as early as March. They speak to Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Have heard that been working on is coming soon and that it could be based on the android operating system.

There's been talk about this for some time now.

What do you know?

We broke the story one year ago that amazon was working on a set top box.

I think they have taken a job out of the jobs playbook.

They will offer something different customers.

We don't know for sure if this thing will ever actually -- i think it is inevitable.

Sometime this year is likely.

I think they are expanding what it can do and bring in video games.

They acquired a videogame studio called double helix games.

If amazon prime pilots the seasons -- there's is one called transparent with jeffrey temblor which is getting a lot of good buzz.

It's an added value for customers to enjoy those shows.

I want to talk to you about this a little bit more.

Let's talk a little about the set top box warsa.

. what does this mean for apple and apple tv echo what does this mean for netflix?

I think it means a lot of competition.

Amazon has been very serious, especially in this town, about its top dollar to make these programs the same way that amazon -- netflix is willing to spend top dollar to do these original programs.

Amazon is clearly learning a lot from the amazon prime video offering that they have.

That is available on all sorts of devices like rogueku.

There is this discussion that they make that a stand-alone service.

You are talking about whether or not the prices for amazon prime goa.

They could say, hey, here's the standalone video offering we have.

It is hard to know how it will lay out.

If you're netflix for apple come you definitely paying attention to this.

Tom rutledge said today on the earnings call that a charter

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