Amazon's New Fire Phone: First Impressions

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June 18 (Bloomberg) -- Wired's Joe Brown, Bloomberg Businessweek's Brad Stone and Bloomberg Contributing Editor Paul Kedrosky give their first impressions of Amazon's new Fire Phone. They speak with Emily Chang on Bloomberg Television's "Bloomberg West." Bloomberg's Cory Johnson also comments. (Source: Bloomberg)

Your first day?

This is a phone that is going to help you buy stuff.

The coolest thing was firefly.

You can look at anything and it will say we sell that and that is a way to buy it.

It maps it out with its camera and then it looks it up on amazon.com, the everything store.

I already buy a lot of stuff on amazon.

Do i want a phone that will make me spend more money?

Hi will real -- how will realize her's --how will retailers feel?

You're not going to win much for doing that.

The phone is need.

Kudos for getting it out the door after five years of development and coming up with something that is a little bit new with the firefly app.

This is a hypercompetitive market.

It is priced conventionally.

$200 for the two year contract.

It is not super cheap.

What is your first impression of this phone?

The 3-d feature, the six cameras?

Is it more than a gimmick?

I got motion sick looking at the pictures of the pictures.

I hated so much i feel i must be wrong.

It struck me as a couple of novelty features, solving a problem that amazon has, not consumers.

Not keith price.

I can't get it at all.

Clearly i missing something important but i don't know what it is.

Who is going to buy this phone?

Who is going to give up their phone to buy a fire phone?

Is there a person you can imagine?

I don't think anyone is going to give up their android or iphone.

People who don't have a smartphone yet are interested in the guidance that mayday will give you.

The kindle fire has made a great name for itself as the cheap tablet.

I think it is going to be a disaster.

To go back to the sound of jeff bezos, this is a fun for amazon fanatics.

Maybe they feel older, they don't necessarily have a smartphone already.

There may be a small market there.

What do you think?

You have been talking to people.

Is anyone going to give up their phone?

I don't have a cynical bone in my body.

I'm not much of a downer.

I think could drop ski -- i think he could be wrong.

It could -- it could drive lots of revenue to amazon.

This phone could do exactly that.

This they may shut off with firefly that would allow you to listen music like shazam, similarly with a clip of "game of thrones" --these demos are all rents, but the notion that you could watch tv and home the whole thing, read the whole thing, security or later watching, i think this could be a devise of software that drives a lot of consumption on amazon as a shopping platform.

That could be a very big deal.

Not so much about the phones, per se.

But the connection to the computing power.

You may be wrong.

How do you respond?

Cory has more experience of being wrong than i do.

[laughter] i couldn't help it.

It is possible.

It is that feature he is describing, it is already on your amazon app.

How often do you use it?

Maybe you don't even know it is there.

It is there already for people who want to go and do an image id, and i don't see it changing the world.

Most people don't know the feature exists.

It doesn't strike me as a compelling cell.

-- sell.

Wal-mart supposedly ruined smalltime america by opening up superstores and driving up business out of town.

Amazon has done the same thing now they have a ray gun to say to every small business in america and beyond, pointed at stuff in the store, get it cheaper, and get it sent to your stuff while they are building a delivery network?

This could have a dramatic effect on business because it destroys small business by lowering the prices that only amazon could get the stuff, have it waiting for you by the time they get home.

That either direction this is going.

This is a divisive at will be destroying businesses as we know it in retail locations all over the world.

This conversation is far from over.

We will talk more about amazon

This text has been automatically generated. It may not be 100% accurate.

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