Alert Shirt: Wearable Tech That You Can Feel

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Aug. 18 (Bloomberg) –- Wearable Experiments Co-Founder Billie Whitehouse discusses bringing a sensory experience to wearable technology. She speaks on “Market Makers.” (Source: Bloomberg)

Show us and explain why her wearables art different.

What have you got here?

I have the alert shirt.

This is a shirt that we created so you can feel what players are feeling alive as it happens during the game.

What does that mean?

I've been thinking about several morning.

If they are scared, do you feel scared?

We build an entire language around the game.

When someone takes a big impact, they take an impact.

It's not as if you get knocked across the room.

There's only so much a shirt can do.

Exactly.

We have only so much we can do around the body.

That's why would somebody want something like that?

What we are trying to achieve is ubiquitous communication.

It's taking away our attention from being with people, so this is a way of experiencing the game.

Not to be facetious, but if you want to experience it, the thing is to go to the stadium.

I totally agree and that's part of it.

Is this for sale?

At a moment, it's a promotional campaign.

We did 4500 units.

Anyone a manufacturing will tell you it's almost impossible.

We almost managed to achieve it.

Are you selling it in the stores?

That's part of it.

Is there a demand or are you trying to create demand?

There's a demand for a fourth dimension of entertainment.

They have not taught about how to attack someone from a different point of view.

This is about a sensory experience.

I've tried a biometric shirt that did effectively what this does.

It actually went to be on-the-job own and took body temperatures and analyzed reading.

That seems like it was a solution to a real problem.

There's only so much something on your wrist can do and if you put it on, it's going to do a better job of creating data of your body response.

This is a different approach.

What problem is this trying to solve?

At the moment, it's trying to solve the problem of the addiction to the screen.

Just experiencing something from a different point of view.

The people don't seem to have a problem being addicted to the screen.

There happily addicted to the screen without the alert shirt.

I think they know there are opportunities now.

They are excited about experiencing things in a new way.

Like taming, this is an extension of that.

What you get to a point where this is commercially available, how much is going to cost?

I'm not allowed to discuss at the moment.

We commercialize that for other people, so it would be up to the sports company.

Bigger than a bread box, small reasonable flagon?

The technology changes every three months.

Hundreds of dollars?

It is not my liberty to say.

I think the point he's getting at is how much do you expect people to pay up for something like this?

You could say it's an ancillary experience to actually watching the game.

I think it should be the same price as a fan jersey.

So we are talking $100? i think that is a relevant question because going back to the bio sensing shirt, they were talking about charging $200 will stop they are on the cusp of going commercial and that seems reasonable.

People are compared to drop $150 on a bracelet or running watch, when they be prepared to drop $200 on a shirt that sends lou tooth signals to your iphone.

It's not for everybody.

Who is this for?

Of the 10 people who might these sitting around on the sofa watching the football game, how many of those do you figure will take the step?

They won't all go out and buy a fan jersey.

There's a subset who will go and buy it.

I think it is for real fans who really want to connect with an individual team.

It is really about the emotional experience.

You could argue it be a relatively smaller demographic of the sports fan world.

Would you try to diversify your things to appeal to fans like me?

I think you are absolutely part of the clientele we are interested in.

Maybe you don't want to go to a sports bar every friday night or every thursday night.

Maybe if you want to have that communicated without it being sent by twitter or an e-mail.

Tell us about the product you don't have -- the navigator.

I'm wearing it.

That's not just a good-looking white jacket.

What does it do?

It uses applications.

You upload where you want to go and that sends bluetooth messages to the jacket and that tells you where to turn right -- is there a screen on your arm.

As you just internally shock you question my it's not a shock.

It's a subtle vibration and we built the same language.

Soft left is very different to a hard left or veer left.

There's a full communication around it.

Who is that product for?

Etiquettes for the urban navigator.

-- i think it's for the urban navigator.

It's for people wandering around the streets like this.

I've had people run into me all stop in the city, everybody is looking at their phones the entire time.

Is that commercially available?

Not yet.

What's important is having the timing perfect.

What does a timeline look like?

It could be ready tomorrow.

But i have to make sure people who want that to mutation wanted.

Billie holiday here -- billy

This text has been automatically generated. It may not be 100% accurate.

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