A Sneak Peek at This Year's Hot Holiday Movies

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Dec. 6 (Bloomberg) -- Paul Dergarabedian, senior media analyst at Rentrak, takes a look at why more Hollywood blockbusters are opening on Thursday night instead of Friday and previews this year's hot holiday movies. He speaks with Mark Crumpton on Bloomberg Television's "Bottom Line." (Source: Bloomberg)

Paul, how did thursday become the new friday for the box office.

It has become the new friday.

Studios love to have midnight screenings on a friday, so that audiences can get in and see a movie, talk about it via the virtual water cooler on facebook or twitter.

And by getting to see those movies early they are the first one to talk about it.

It it builds buzz for the coming weekend.

We love seeing these previous work to -- moved to 8:00 p.m. and 10:00 p.m., leading into midnight screenings.

At the end of the day, i don't inc.

It affects the bottom line dollar at the end of the run.

I think what is going to occur is going to occur.

But that weekend is a way to get people into the year earlier.

What are the benefits for the movie chains?

More people in the seats at 8:00, 10:00, and the night.

And they have the opportunity, if the movie is playing really well, to keep it going all night long, if they want to.

It is a way to build the attendance in theaters.

It is not for every movie.

It is only for big movies, like the hunger games -- catching fire.

A lot of poor movies go at midnight.

That makes a lot of sense.

It really depends on the movie.

It is really about building box office and the peers.

Is the accounting a fairway of judging the movies reception -- moody's reception -- movie's reception?

They ran movie that 8:00, 10:00, and the night.

It is up to the studios have a want to do this.

They are the ones who report the numbers to us and other agencies.

We have to go to their numbers.

If the numbers are not broken out, there is not a lot we can do about that.

What we can do is report the opening weekend and a long-term risk -- success of the movie.

It is up to the studios how they want to report this and the numbers.

Could this lead to unfair comparisons with earlier films?

You use numbers accompanist it is an entourage data.

That is right.

It is the studio data.

It is the numbers put out on sunday morning.

The estimates are on monday.

I just think it is not going to happen that often.

When it does, people pointed out.

You can put in asterix next the number.

And with a filling the hunger games, it is doing so incredibly well, and at this point it has been out for over two weeks.

It is going to do well this weekend.

It is something about for the future, as to how movies are reported.

They'll would've been a hit no matter how you slice the pie or how you reported.

That is a huge hit, worldwide.

Let's take a look at some of the films you like the season.

Let's start with american hustler and saving mr.

Banks.

What can you tell us about them?

They're oscar contenders, at this point.

They are totally different types of movies.

American hustle is from the director of the fighter and silver linings playbook.

Bradley cooper.

Amy adams.

It is a. piece set in the 70s -- 1970's. a lot of big mustaches.

Big lapels.

Why ties.

Great customs.

Tremendous acting.

-- wide ties.

Great costumes.

Christian bale transformed himself.

He gained a lot of weight.

He is the cool facial hair.

A lot of these actors are like an all-star team.

You have some of the best female actors in this movie and some of the best militaries.

Bradley cooper is great.

Amy adams is kind of the heart and soul the movie.

Jennifer lawrence and an incredible supporting role does a great job.

Then there is a totally different movie, saving mr.

Banks.

It is about the making of mary poppins.

It is a terrific movie.

We have two sequels out, the hobbit sequel and the anchorman sequel.

That is right.

The next topic of the next week.

The first topic you mount a year ago.

They are following on the worldwide, milky billion dollar success of the lord of the rings.

-- multibillion-dollar success of the lord of the rings.

It earned $300 million in north america alone.

This one opens on the same release date, just one year later.

That is a great strategic plan by warner bros.

To have people know that these movies come out around this time of year.

Again, we are talking about books that of sold millions of copies.

At the lord of the rings movies which have done incredibly well worldwide, and now following up on that success with the hobbit.

These are movies made for the cinematic treatment and for going to the movie theater.

And this is where you want to see the movies.

It anchorman is totally different than the hobbit, in terms of the scale and scope.

It has been 10 years since the first anchorman movie.

I had no idea it was that long.

Yes.

It has been almost 10 years.

And you had to wait for this long for will ferrell in that role.

Paul broun -- rudd.

And steve correll.

They are back in this movie.

Just check your brain at the door.

Go see them and their friends.

Enjoy it.

A man with a love of the

This text has been automatically generated. It may not be 100% accurate.

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