Yahoo's New Logo: Marissa Mayer's Role in Design

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Sept. 5 (Bloomberg) -- Yahoo! changed its iconic logo on Sept. 4th. Jin Erlichman reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

This is the early edition of "bloomberg west." i'm emily chang.

Ceo marissa mayer is putting her stamp on yahoo.

The company unveiled a new logo.

It is meant to reflect yahoo's new image under her leadership.

In a post she wrote, we wanted there to be a mathematical consistency to the logo.

My partner jon erlichman back now from new york.

What do you think?

It is one of the longest explanations for a logo change in corporate america.

With the yahoo story, there is a lot of culture.

Part of what marissa has been trying to do their is to go back to those early exciting days of yahoo.

The company highlighting that over the last 18 years, we had not seen a lot of changes to the look and feel of the logo.

They have been accepting thoughts over the last few weeks over what that new logo should look like.

She rolled up her sleeves with a design team and said, let's figure out what would be the best logo.

I think it's a reminder that this is a product person, who would think just as much about what this new logo looks like as she went about the weather app that was rolled out earlier this year.

-- would about the weather app that was rolled out earlier this year.

Here we are now, seeing the new logo.

As we watch this, there is a report about the yahoo coo, who could be feeling some pressure to step up his performance.

Why is that?

When we talk about the yahoo story, a stock up 40% this year, people say, why is that?

Some people say, marissa mayer is bringing some magic back to yahoo.

Others point to their asian assets and stake in ali baba as driving the performance.

The orderly result you see from yahoo -- orderly result you see from yahoo have not changed much over the years.

-- quarterly results you see from yahoo have not changed much over the years.

This text has been automatically generated. It may not be 100% accurate.

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