Facebook's New Paper App: What's the Point?

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Feb. 3 (Bloomberg) -- Bloomberg's Sarah Frier reports on Facebook's new Paper app. She speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

And you have on your phone?

I do.

How does it work?

Facebook -- think about the way that when you have 1.2 billion users, you cannot change that app very much without scaring some guys away so this is a way to reimagine what facebook would look like if you are building it in mobile first.

Here is the newsfeed.

Notice how it is horizontal.

It's not just the newsfeed, you have all these sections you can add.

You might want to add sports.

I can go to that section and click on a link and take a look at the stories.

Is this all facebook content?

Most of it comes from an algorithm for how stories are shared on facebook.

The rest of it comes from a team of human editors who are deciding if this content is coming from the right sources.

Is it based on your facebook friends?

It's based on facebook overall.

It's curated into the sections.

This is a standalone app?

Yes.

Do you have to log in as yourself?

Yes.

Mark zuckerberg, it was said, said you don't have to sign in as yourself.

He is losing -- he is modifying his idea of what anonymity should be.

Interesting.

You can like something and comment on something and it will be accessed.

It's out today.

Thank you.

It is time for the one number

This text has been automatically generated. It may not be 100% accurate.

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