A Closer Look at Facebook's Earnings Beat

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Oct. 30 (Bloomberg) -- Facebook reported third-quarter sales that topped analysts’ estimates as advertisers boosted spending on promotions targeting users on smartphones and tablets. Julie Hyman reports on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Beat and the stock is up huge in the after-hours.

This is the second quarter in a row we've seen it.

Julie hyman, you've gone through the release.

What jumps out to you?

This was the turning point last quarter.

You the turning point for market sentiment and it had to do with mobile users.

Finally face but getting on the mobile platform or and monetizing it.

Mobile ad revenue making up 49% of the total revenue up from 41% in the previous quarter.

Analysts were only looking for 45.54%. revenue overall up 60% so an incredible increase in revenue overall to $2 billion.

Earnings were ahead of estimates and the number of mobile users also rising.

Not by as much but to $874 million.

A lot of people on facebook and a lot of them on mobile devices.

If facebook were a country, it would be the third biggest in the world.

Incredible to think about it that way.

People also say that this people might be signed up to facebook but they don't really use it.

The daily users, the daily active users, 728 million people.

And other words, more than half are on this thing everyday day and more and more are going to mobile and more and more of the advertising dollars are on mobile.

Certainly, the numbers are moving very much in the right direction.

Back to you.

Coming up next, health care

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