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July 17 (Bloomberg) -- Bessemer Venture Partners Bob Goodman discusses technology for mobile carriers with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Thank you for having me.

I know you are on the hunt for those that are looking to solve the mobile data crunch issues.

What are you seeing that is most exciting?

A lot of the stuff that we are dressing are helping the carriers like verizon, t-mobile, at&t provide fast connections.

I don't know if you have made a call and the call is dropped.

Often.

Or you watch a video and it freeze frames.

Often.

The carriers need to invest . they need to increase this.

What have you seen to make the experience less frustrating.

We have one company that invested in, unfortunately, it got sold very quickly.

It was a pretty substantial piece of innovation.

That company made software to enable the networks to in real time make adjustments so that if the site was congested in one area, they created room for you at another site.

This dramatically reduced dropped calls.

This is not in our portfolio anymore.

We invested in a company.

This is back in the back of the infrastructure.

It is really powerful for the carriers.

What a firm does is behind the base stations, when you make a phone call, it connects to a radio.

Behind that radio is a whole bunch of proprietary hardware, complicated boxes made by people like ericsson, nortel.

What this company does is virtualize it and it can run on any kind of hardware.

So, the cloud.

The cloud.

A mobile world which has been supported by proprietary hardware, it is moving to the cloud.

This accounts for 25% of search traffic.

Is there anything in your portfolio companies that address this and the fact that almost everyone says that this is growing?

Again, it is kind of boring from the point of view of the consumer.

We have a company -- well, boring until you're happy that your video is launched.

Your phone is going to download a new software update.

You are getting your e-mail, you are watching the video, you are doing the browsing session.

When you want to browse a website, you want to pop up right away with the information that you need.

If there is software or other people are downloading an update to the software, they are taking the capacity from the network and making is who you cannot watch your browser session.

There is no intelligence available.

It will determine whether the download can wait while you watch her video.

Is that done by algorithm?

This sits in the base station of the network.

You have this tech focus but you also have a lot of application folks.

I'm. what you are seeing in the mobile ad sector.

This should be similar to outside advertising and the evolution that that went through about a decade ago.

It has actually been slow to get off the ground.

Right now, people spend eight percent or nine percent of their time on the phone and it is maybe only a half or one percent of the ads spent.

We are seeing that shift, we are seeing more people, more dollars going into advertising.

The large companies saying, this year i'm going to make a $100 million commitment.

We have seen that in a big way.

I think it is going great.

Do you feel like the trajectory is more clear-cut?

Yes.

We first got involved with this.

In 2006, we were the investors in millennial media.

They have competitors like google and facebook.

We see the company's growing quite well.

Thank you very much for stopping by.

This text has been automatically generated. It may not be 100% accurate.

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