Sportfolio (5/16) Olympic Sponsorship

May 17 (Bloomberg) -- The marketing landscape has changed dramatically since 2008. Olympic sponsors are designing campaigns featuring social media and consumer interaction. Olympic gymnast Shawn Johnson and executives from VISA and Citigroup discuss their innovative programs. Also, Hall of Famer Gary Player shares opinions on the state of golf, and Los Angeles Dodgers co-owner Peter Guber talks about moving from show business into sports business. (Source: Bloomberg)