Authentic's Salter on PepsiCo Michael Jackson Ads

May 7 (Bloomberg) -- James Salter, chief executive officer of Authentic Brands Group LLC, talks about PepsiCo Inc.'s marketing campaign to revive its flagship Pepsi-Cola by using dead pop star Michael Jackson to generate buzz. Salter speaks with Stephanie Ruhle and Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)