Bloomberg The Mentor: Swagbucks

May 1 (Bloomberg) -- Incentive program Swagbucks has been successful with its search engine site that rewards members with prizes just for surfing the web. Priding themselves on customer loyalty and a trusted brand name, the entrepreneur duo of Josef Gorowitz and Ron Leshem is shocked to find that Mark Achler of Redbox feels the brand needs an overhaul. (Source: Bloomberg)