Schmendricks Brings NY Bagels to San Francisco

April 26 (Bloomberg) -- Schmendricks founders Dan Scholnick, Deepa Subramanian, David Kover and Dagny Dingman talk with Bloomberg's Ari Levy about bringing New York-style bagels to San Francisco. Scholnick, a partner at Trinity Ventures, and the other founders are trying to build Schmendricks more like an Internet startup than a food company, keeping upfront costs to a minimum, reaching customers through services like Twitter Inc. and collecting data on consumer preferences. (Source: Bloomberg)