BMW's Robertson on Sales, Technology, Customers

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April 4 (Bloomberg) -- Ian Robertson, global head of sales and marketing at Bayerische Motoren Werke AG, talks about the automaker's first-quarter sales record, the importance of the U.S. and emerging markets to the company, the evolution of the BMW 3 Series line of cars, technology to boost vehicle fuel efficiency and customer behavior. He speaks with Bloomberg's Jamie Butters at the 2012 New York International Auto show. (Source: Bloomberg)

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