Arnold Palmer's Daughter on Arnie Wear

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Feb. 29 (Bloomberg) -- Amy Saunders, the 53-year-old daughter of golfer Arnold Palmer, spoke with Bloomberg's Mike Buteau on Jan. 27 about Arnie Wear, Palmer's brand that incorporates his style through the 1950s, '60s and '70s. Palmer, the 82-year-old golfer and businessman, one of the sport’s most successful and marketable figures for six decades, turned to 29-year-old Ryan Moore of the U.S. PGA Tour as the pitchman for a new clothing line that seeks to shake off the Palmer brand’s reputation for being a range of dowdy apparel for old men. (Source: Bloomberg)

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