RIM CEO Heins on Marketing Strategy

Jan. 23 (Bloomberg) -- Thorsten Heins, Research In Motion Ltd.'s new chief executive officer, says the maker of the BlackBerry needs to "be constantly communicating" with customers about its products. Heins, who replaced co-Chief Executive Officers Jim Balsillie and Mike Lazaridis, spoke in a video posted by the company. Jon Erlichman reports on Bloomberg Television's "Bottom Line." (Source: Bloomberg)