Tech Geeks Join Obama's 2012 Campaign

Dec. 14 (Bloomberg) -- Bloomberg's Julianna Goldman reports on the impact of technology and the internet on President Barack Obama's re-election campaign. The Obama campaign has hired more than a dozen software developers to leverage technology to wring out more votes in what Obama's advisers say may be an election as close as the 2000 race between George W. Bush and Al Gore. Goldman speaks with Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)