Bloomberg The Mentor: Home Wet Bar

Nov. 16 (Bloomberg) -- Online novelty gift retailer Keith Winter launched Home Wet Bar while still in college. With less than 10% repeat customers and no cohesive branding strategy, he now wants to grow his business. Can RueLaLa’s Ben Fischman and his tough love help Keith find the inspiration and branding strategy to realize his company’s growth opportunities? (Source: Bloomberg)