Bloomberg Enterprise: Tequila Avión

Nov. 11 (Bloomberg) -- Bloomberg's Sheila Dharmarajan gets to the bottom of the super-premium tequila brand's success with founder & chairman Ken Austin and president Jenna Fagnan, who are growing their product's international presence with a unique branding strategy that includes partnering with nightlife purveyors like Derek and Daniel Koch, a storyline in HBO's, "Entourage," and a new distribution agreement with Pernod Ricard. (Source: Bloomberg)