Accor's Hennequin Aims to Double Ibis Brand, Nov. 2

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Nov. 2 (Bloomberg) -- Denis Hennequin, chief executive officer of Accor SA, talks about the company's Ibis hotel chain, branding strategy and growth outlook. Accor is Europe's largest hotel company. He spoke with Bloomberg's Armorel Kenna in London on Oct. 6. (Source: Bloomberg)

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