Nintendo's Mario Pressured to Jump to IPhone

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Aug. 11 (Bloomberg) -- Bloomberg's Mike Firn reports from Tokyo on Nintendo Co.'s efforts to boost sales amid increasing competition. The flop of its 3-D player debut prompted Nintendo, the world’s largest video-game maker, to slash prices 40 percent in Japan starting today. The company plans to introduce flagship titles such as "Super Mario 3DLand" in November and "Mario Kart" in December for the 3DS. The company instead should develop titles for Apple Inc.’s iPhone, investors say. (Source: Bloomberg)

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