Aston Martin Departs From Tradition With Cygnet

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May 27 (Bloomberg) -- Aston Martin, the maker of sports cars favored by Prince Charles and driven by James Bond, is departing from tradition with a city car based on Toyota Motor Corp.'s iQ subcompact to broaden its appeal and boost revenue. The Cygnet’s hand-stitched leather interiors and Aston Martin badge on the grill will persuade customers to pay 30,995 pounds ($50,500) for the model, the Gaydon, England-based company says. Adam Haynes reports from London for Bloomberg Television. (Source: Bloomberg)


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